Before you plan your next post, start using these easy engagement tips to set your pages on fire!
Read on for our favorite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!
1. Instagram – Boost Engagement & Conversions
50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand’s message using visual content – however posting pimped up images is only one part of the equation. If it’s engagement you’re after (and it is… ), it’s important to pimp up the captions that go with those awesome pics!
I’ve curated the main tips below; if you’re after the real nuts and bolts see Aaron’s full article at Social Media Today.
Write With an Authentic Tone of Voice – Instagram users aren’t expecting a serious tone of voice – they’re generally using the app in their free time to look at cool visuals and be entertained.
Include a CTA (Call To Action) – 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.
Utilize Hashtags – Instagram posts with a minimum of one hashtag generate 12.6% more engagement than those without. Also, I like to use this quick link shortener tool for posts on the fly!
Include Emojis – Almost 50% of captions and comments on Instagram contain at least one emoji. While there’s a range of emojis at your disposal, the most popular one is the heart.
Mention Other Instagram Users – It’s important to remember that Instagram is a social network. Brands that relentlessly self-promote with little regards to community never do well.
Place Important Content at the Beginning – In a user’s Instagram feed, captions are cut off after the first few lines. To see the entire post, they have to click the “View More” button – which they won’t if the first few lines are unappealing.
2. Facebook – Boost Engagement, Leads & Sales
Explore 11 of the most effective strategies for enticing your Facebook Followers to get enthusiastic about your page and start encouraging likes, comments, and shares with their closest friends. Facebook is the perfect platform for small businesses to build a relationship with their customers and many are outperforming their big-budget competitors by employing a personalized social media approach.
I’ve curated the main tips of Andrea’s case studies below; if you’re after the real nuts and bolts visit Social Media Examiner for her full article:
Move Your Audience to Action – Litographs came up with a fun idea to create temporary tattoos of sentences from Alice in Wonderland. They invited 5,000 people to join the world’s longest tattoo chain. This kind of idea is a great way to mobilize your audience and make them part of something special.
Host a Facebook Party – Mamavation is a website that teaches natural wellness and nutrition and champions GMO-free food and products. They have held fun Facebook parties to give away gift certificates and discounts to people who engaged with each post.
Show Personality – Through a Dog’s Ear is a small 7-year-old company that makes music to help calm anxious dogs. Their Facebook page is filled with personal photos of the founder and her dogs.
Incorporate Humor – Cool Mom Picks is a website that curates gifts, gear, tech, and resources for moms. They have great video tutorials and they bring together interesting finds in blog posts. They also use humor and show some personality in their posts.
Have Fun – think about using Facebook as it was originally intended: a social site where you let people know what you’re doing. Author Erica Spindler does a great job of getting personal and having some fun. Share things that you find funny or you feel are important for people to know.
Be Responsive – Make it a habit to respond to comments and your messenger inbox quickly.
Create a Facebook Event – If you have events on Facebook, re-share them, post in the events to get more visibility and encourage people to join them.
Post to Your Page and Profile – David Newman of Do It Marketing uses his Facebook page and personal profile to market his business, which helps speakers get more opportunities. He’s connected with many speakers personally, so it makes sense for him to get extra traction by posting about his business on his personal profile. If you occasionally share your business page posts on your profile, you can extend your reach.
Invest in Videos – Videos are huge on Facebook and Learn Cake Decorating Online uses them effectively on their page. They have a featured video and regular quick videos that get lots of views and engagement. The company also uses the 22Social app to give away a free video class to build the email list and then offer a membership to people who sign up.
Provide Great Local Content Realtors sometimes find Facebook a challenging place to market. Posting images of houses is great, but Realty Austin offers great local content, too.
Go Behind the Scenes – Getting personal on Facebook is a great tactic, but so is giving your community a sneak peek at something no one else can see. The Celtic band Barra MacNeils literally takes people behind the scenes during their shows.
3. Twitter – Boost Engagement & Attract Followers
Social Engagement on Twitter helps to build and nurture a relationship between you and other industry peers and experts. Hearting, retweeting and commenting on each other’s quality posts build peer relationships and industry street cred for your small business. Clicks on content you post can drive traffic directly to your site, increasing leads, visitors, and sales.
I’ve curated the main tips below; if you’re after the real nuts and bolts visit Adesspresso for Ana’s full article:
Engage with Other Users Content – If you want other users to engage with your content, a good way to start is to always interact with their first. Like, respond to, and retweet your users content when you can, and following them can also help.
Retweet Other Users’ Tweets – You want to do this early and often. I’m singling out retweeting as engagement because this is what most users value the most; not only are you liking their content enough to confirm it, but you value it enough to share it.
Keep Your Tweets Brief – We are all forced to keep our tweets relatively brief automatically, with Twitter limiting our posts to 140 characters. This is challenging enough as it is, but limiting our posts just a little more can actually increase engagement.
Share a Variety of Links – If you want to get clicks to your site, the best way to do so is to put links in your Tweets. Also, I like to use this quick link shortener tool for posts on the fly!
Respond When Someone Tweets to You – This is particularly challenging for large brands or brands that have a large amount of engagement (even if it’s just when major content goes live), but doing your best to respond in some way when a user tweets to you can go a long way.
Know Your Peak Hours – Just like with Facebook, there will be certain times of the day or days of the week when more of your users will be active on the site or more likely to engage with your content. By being able to find those peak hours and posting them, you’ll get more views and you’ll be more likely to increase engagement and clicks on your post.
Use Twitter Ads – When you’re looking to best engagement quickly, Twitter Ads are a good way to do so, especially if you don’t have a lot of followers or Buy Spotify Followers followers that often engage with your content. Twitter Ads do cost money (and are more expensive than Facebook Ads), but they can still help increase engagement when you need it. Promoted tweets work best for this purpose.
Always Provide Value – Social media, for many, has become an environment where many users will share every thought that pops into their heads. While non-brand users can get away with letting the world know that they can’t decide if they want a coke or a lemonade, brands definitely cannot.
Always Use Hashtags – Hashtags are an essential part of Twitter usage; just like with Instagram, you pretty much expect a Tweet to come with at least one hashtag attached to it. Not only do hashtags offer the benefit of helping a relevant audience find you when they search the hashtag you’re using, but they can also increase engagement.
Share Images – Images are an important part of social media; this is particularly true when we’re limited to 140 characters.
4. LinkedIn – 5 Ways to Increase Engagement with Your Content on LinkedIn
Fast approaching 400 million users, LinkedIn has become more than just an online resume platform. Learning how to use LinkedIn marketing tips is essential for any small business. LinkedIn is still drastically underutilized making it an easy opportunity to make a splash if your target market is hanging out on this professional platform.
I’ve curated the main tips below; if you’re after the real nuts and bolts visit LinkedIn Business for Pearce’s full article:
Keep it concise and prompt an action – Drive higher engagement by keeping description copy <70 characters and feature a call to action. Keep in mind that copy will get truncated on the desktop after 100 characters and likely adversely affect your engagement rates.
Don’t just report the news, analyze it – Yes, your audience wants to stay up to speed on industry news and trends. But they also want to know the impact it will have on them. On top of reporting key industry news and trends, take it a step further and offer key insights, takeaways, and your unique perspective.
Repurpose compelling 3rd party research – Creating great, in-depth content is time and resource intensive. Find a 3rd party source that is already developing the type of content that aligns with your audience’s interests.